A free audit of your Amazon ads, from your own search terms.
Connect your Amazon Ads account and within a few hours MyProfit shows where your ad spend leaks and where it should grow: the searches you pay for twice, the ones that never sell, the ones that sell without a keyword of their own, and the keywords Amazon barely shows.
Free, no credit card · one Login with Amazon, no Seller Central password · nothing in your campaigns changes unless you apply it · want a quick look first? Upload a search term report for an instant check, no account needed
What the audit checks
Every finding comes from your own Sponsored Products reports for the last 30 days, with the numbers behind it and the change it suggests:
- Searches you bid on twice. A search one of your exact keywords already targets, also bought by a broad, phrase or automatic ad group for the same product, or a competitor page your product target already bids on, also bought by an automatic campaign. Your ad groups bid against each other for it, at whichever bid wins. The fix is a negative there, so one bid handles it.
- Searches and competitor pages that never sell. Ten or more clicks and an order's worth of spend with no sale, and none the month before either: a negative exact or a negative product target.
- Searches that sell without a keyword of their own. Two or more orders through broad, phrase or automatic targeting, at an ACoS under your account's: an exact keyword (or a product target for a competitor page) in your exact ad group, with its own bid.
- Your best keyword in a crowded campaign. An exact keyword that sells eight or more times a month under target, sharing its campaign and budget with others: a campaign of its own, so it never runs out of budget because of them.
- Keywords Amazon barely shows. Under 100 impressions in 30 days with a bid below the range Amazon suggests for it: the low end of that range, capped at what a click is worth to you. The free no impressions checker does the same for one keyword.
- Keywords Amazon suggests. Amazon's own suggestions for your best-advertised products, ranked by conversions, that you don't target yet.
How it works
- Create a free account with your email or Google. Amazon requires two-factor sign-in before any connection to your seller data: a passkey or an authenticator app, about a minute.
- Connect Amazon Ads. Amazon asks you to sign in and approve MyProfit on its own page. MyProfit loads your last 60 days of Sponsored Products reports, usually within a few hours.
- Read your audit on the profit autopilot page, each finding with its numbers and the change it suggests. It keeps watching every day and lists new findings as they appear.
Questions
Is the audit free?
Yes, for good: the profit autopilot's findings are on MyProfit's free plan. Applying changes from MyProfit, rather than in your ads console, is part of the Seller plan, $19.99 a month; new accounts get 30 days of it free.
Will MyProfit change my campaigns?
No. The audit only proposes. Nothing changes unless you tick a change and apply it, or later choose Automatic for bid and budget changes yourself.
Do I need to connect Seller Central?
No. The audit needs only your Amazon Ads account. Connect Seller Central too and MyProfit also works out each product's breakeven ACoS from its landed cost and Amazon's fees, sets every bid, placement and budget from it, and shows your profit and the money Amazon owes you.
Which marketplaces?
Sponsored Products ad accounts in North America and Europe.
How is it different from Amazon's recommendations?
Amazon suggests bids from what other advertisers pay. The audit reads your own search terms, finds where your campaigns overlap and waste, and, once it knows your costs, aims every bid at your own margin.
The PPC bid optimization guide and the negative keywords guide explain the methods with worked examples.
Find out what your ads are wasting, free
One Login with Amazon, no Seller Central password, and your first findings within a few hours.