Keyword harvest
Let an automatic campaign find the search terms that sell, move them into exact match, and block the rest.
An automatic campaign is good at finding search terms you'd never think of, and bad at spending wisely on them. A keyword harvest lets the automatic campaign explore, then every day moves the terms that sell into an exact-match campaign where they get their own bid, and blocks the terms that only cost money.
Starting one
On Keyword harvest, choose New harvest (you need Amazon Ads connected), then set:
- Products: tick the SKUs to advertise. Each gets an ad in both campaigns.
- Daily budget for each of the two campaigns, and a starting bid for the automatic one.
- When a search term moves: Autopilot, or your own thresholds.
Launch harvest creates two Sponsored Products campaigns in your Amazon Ads account straight away:
MP Harvest - name - Auto (automatic targeting) and MP Harvest - name - Exact (manual, empty to start). If Amazon
turns anything down, nothing is left half-built and the page tells you why.
What happens each day
After Amazon's overnight reports arrive, MyProfit adds up each search term the automatic campaign paid for over the last 60 days:
- A winner (2 or more orders at an ACoS at or under your threshold) becomes an exact keyword in the exact campaign, bid at what its clicks actually cost. It's also added as a negative in the automatic campaign, so the two campaigns don't bid against each other.
- A money-waster (it reached the clicks limit with no order, or its ACoS is at or over your blocking threshold) is added as a negative exact keyword in the automatic campaign, so it stops paying for it.
- Everything else keeps running until it has enough data. ASIN search terms (product pages) are left alone.
Each term moves once. The harvest's page lists every term it moved, with its clicks, orders, spend and ACoS at the time, and any term Amazon rejected with Amazon's reason. Run now runs it straight away.
Autopilot or your own thresholds
Autopilot works from your products' breakeven ACoS: profit before ads ÷ sales over the last 60 days, from your real fees and landed costs. A term under breakeven makes money, so it becomes a keyword; a term at 1.5× breakeven, or 10 clicks with no order, is blocked. Until the products have costs and sales, Autopilot uses 30%.
My own thresholds uses your three numbers instead: the ACoS a keyword must be at or under, the ACoS at which a term is blocked, and the clicks a term gets before it's blocked for having no orders.
Changing or stopping it
Edit changes the budget, starting bid, products or thresholds, and pushes them to both campaigns. Removing a product pauses its ads. Set the status to Paused to pause both campaigns, or Stopped to archive them (Amazon can't un-archive). Keywords already moved stay in the exact campaign, where you can manage them in Amazon like any others.
Give a new harvest a week or two: an automatic campaign needs clicks before any term qualifies.