Ads overview
Sponsored Products spend, sales and ACoS, and how ads change your profit.
Ads overview shows your Sponsored Products results for the dates you pick. It needs Amazon Ads connected (see Connecting Amazon); the first reports can take up to a day.
The numbers across the top
| Ad spend | What your campaigns cost. |
| Ad sales | Sales Amazon attributes to your ads within 7 days of a click, with orders and conversion rate. |
| ACoS | Ad spend ÷ ad sales, next to your breakeven ACoS. |
| TACoS | Ad spend ÷ all your sales. |
| Clicks | With cost per click and click-through rate. |
Breakeven ACoS here is for your whole account: (profit + ad spend) ÷ sales, from the Overview. Above it, ads cost more than they earn on average. For each product's own breakeven, add the column on Products.
Campaigns
Each campaign's spend, ad sales, ACoS, orders, clicks, cost per click, click-through and conversion rate. Chips flag campaigns Over breakeven and those Spending, no sales. Click a campaign to narrow the whole page to it. Refresh campaigns reloads names, states and budgets from Amazon.
Search terms spending with no sales
The 15 search terms that cost the most without a sale: candidates for negative keywords.
If something's missing
- Amazon stopped accepting MyProfit's access: reconnect Amazon Ads.
- A note that the newest data is a few days old: Amazon's reports usually arrive within a day; they load nightly.